Kirra Downing is the communications director for JB Brands, specializing in strategic planning, internal and external communications, and public relations. She also has 20 years of experience in marketing, events, and community outreach.

Kirra’s career began at Coffee Partners Hawaii handling the marketing for Starbucks, Jamba Juice, and P.F. Chang’s in Hawaii. Four years later, Kirra moved to Kamehameha Schools and supported the coordination of community outreach, public relations, and marketing efforts the school’s endowment including the execution of the Our Kaka‘ako Master Plan with the launch of Eat The Street and Honolulu Night Market. In 2015, Kirra joined DTL Hawaii as their VP of Communications and partner in the firm for eight years. In 2024, she started her own firm to provide public relations, community relations, and event production for a variety of clients and industries. 

Born and raised in Honolulu, Kirra is a graduate of Kamehameha Schools and the University of San Diego. She serves on the boards for the GIFT Foundation of Hawaii, Montessori Community School, RiseHI, and Reuse Hawaii.